Nigel Burdett M.S.

• Professor of Practice in Economics and Business Admin

I am a specialist in marketing strategy and product development. Over a 20+ year business career, I held various sales, analyst, manager, and executive-level positions in consulting, consumer products, and financial services. I was fortunate to work and consult at both small, start-up companies and large corporations including Kellogg's, Abbott Labs, Accenture, and Wells Fargo.

At McDaniel, I combine my executive and academic backgrounds to offer experiential courses in marketing, management, entrepreneurship, and consumer behavior. My passion for marketing and innovation was shaped by early work with Dr. Philip Kotler, Distinguished Professor of International Marketing at the Northwestern University Kellogg Graduate School of Management. Originally from England, I now reside in Maryland with my wife and two children.